How High-Performing Investors Use Curiosity to Gain an Edge

I’ll be honest — writing Tuesday’s email about curiosity got me a little curious myself. (Yes, I see the irony.)

I started wondering: does anyone else actually think curiosity is a valuable trait? Or is it one of those soft skills people nod at and then forget about? So I went digging, and what I found was pretty interesting.

Turns out, curiosity isn’t just a nice personality quirk. It’s a legitimate performance advantage — especially for investors.

Curiosity Is Not Just a Trait… It’s a Performance Advantage

A recent  Forbes article on curiosity as a “superpower” puts it this way:

Curious people make better decisions because they approach problems with an open mind and consider multiple perspectives. That’s not self-help fluff — that’s an investment principle. And the data backs it up: investors who ask why consistently outperform those who just ask how much.

So when you’re evaluating your next opportunity, skip “Is this good?” and instead ask:

  • What is actually driving the return?
  • Where is the real risk?
  • What role does this play in my portfolio?

Long-term winners aren’t the ones with the most options. They’re the ones who truly understand what they’re looking at. And that starts with being curious enough to ask the right questions.

Ps: Read the article for more insight