Tracy LaMarr

Tracy LaMarr is co-founder and Managing Director of StoneCrest Equity Partners, LLC. Tracy oversees the company’s acquisitions and business development activities. She also co-directs SEP’s overall investment strategy. Having started her first company at the age of 23, after graduating from Washington State University with a Bachelors of Business, she brings to the company over 29 years of experience in strategic management and new business development.

Prior to StoneCrest Equity Partners, Tracy was founder and CEO of StoneCrest Builders, Inc where she originated the concept, developed the operating plan, and built over 400 single family, multi-family and commercial projects. She also was the first woman in the State of Washington to achieve the Graduate Master Builder designation from National Home Builders Association. Tracy’s continued association with StoneCrest Builders makes SEP a fully vertically integrated company giving it complete control of the project from start to finish. This results in improved efficiency and cost effectiveness.

Not to be stopped with two companies, Tracy is also the founder and chief strategist of several other companies including restaurants, food delivery, and a property management company. She writes about her strategy for managing all the varying obstacles in her bestselling book Persistence, Pivots and Game Changers.